MTV Hustle faces widespread criticism as #ShameOnMTVHUSTLE trends following alleged copyright strikes against YouTuber Rohan Cariappa’s channel over show criticism.
The Indian hip-hop community erupted in protest on December 2, 2024, as popular content creator Rohan Cariappa revealed that MTV Hustle allegedly issued over 50 copyright strikes against his YouTube channel, leading to its scheduled termination on December 7. The controversy began when Cariappa posted a video pointing out that judge Ikka wore a Harley Davidson jacket on the Royal Enfield-sponsored show.
How Rohan Cariappa and MTV Hustle Controversy Started
Rohan Cariappa, a Bengaluru-based hip-hop content creator with 200,000 subscribers, has been creating commentary and criticism videos about MTV Hustle. The situation escalated when he received multiple copyright strikes, prompting him to share his predicament on social media platforms. “The channel shuts down on the 7th… Killswitch aur Danish ke baad mera bhi elimination ho raha hai,” Cariappa stated on his Instagram stories.
Community Response on MTV Hustle and Rohan Cariappa Controversy
The hashtag #ShameOnMTVHUSTLE gained significant traction across social media platforms, with the hip-hop community rallying behind Cariappa. Critics argue that MTV’s actions contradict the fundamental values of hip-hop culture, which emphasizes freedom of expression.
Who is Rohan Cariappa?
Rohan Cariappa is an established voice in India’s hip-hop scene, working as:
- A content creator and hip-hop critic
- Former radio jockey at Radio Mirchi
- Voice-over artist and comedy writer
- Rap expert at FrontRow
MTV Hustle’s Position on Controversy
MTV Hustle, currently in its fourth season, is a prominent Indian rap and hip-hop reality show airing on MTV India. According to Cariappa, the videos in question were meant to be lighthearted, and he would have willingly removed them if asked directly. “Apart from that, I had posted 7-8 more videos that praised the show and content and they removed that too,” he revealed.
Latest Developments on Rohan Cariappa and MTV Hustle Controversy
As of December 2, 2024, 6 PM IST, the situation remains active with growing social media support for Cariappa. The hip-hop community has particularly criticized MTV’s approach, stating that it contradicts the show’s tagline “hip hop don’t stop” and the genre’s core values of free expression.
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