According to an RTI reply by the Bureau of Outreach and Communication under the Ministry of Information and Broadcasting, the Prime Minister Narendra Modi-led NDA (National Democratic Alliance) government has spent Rs. 2,374 crore on its publicity in electronic media and Rs. 670 crore on outdoor publicity in the last five years.
If a break up of the expenditure done on electronic media is seen, which includes radio, television and social media platforms, Rs. 470.39 crore was spent in 2014-15, Rs. 541.99 crore in 2015-16, Rs. 613.78 crore in 2016-17, Rs. 474.76 crore in 2017-18, and Rs. 273.54 crore from April 2018 to December 2018.
The reply also mentioned that Rs. 2,374.66 crore was spent on electronic media between April 2014 and December 2018.
“The expenditure was done on All India Radio, DD National, internet, production, radio, SMS, theatre, TV and on miscellaneous heads among others,” the reply said.
“The expenditure was made on different types of advertisements in various categories such as employment notices, tenders, other notices and advertisements of various schemes through the Bureau on behalf of various client ministries/departments/public sector undertakings,” it added.
Similarly, a break up of expenditure done on outdoor publicity during 2014 and November 26, 2018, includes Rs. 81.27 crore spent in 2014-15, Rs. 118.51 crore in 2015-16, Rs. 186.37 crore in 2016-17 and Rs 208.54 crore during 2017-18.